The EATA monogram brings together the initials of the company's key founders Mr. Batuk P. Shah and Mr. Joy Joseph into a unified, purpose-driven identity. The first symbol represents the letter "B", the second forms a stylized "J", and together they shape a smooth negative-space "E" that anchors the brand name EATA. The color palette continues the legacy of the original brand by maintaining a signature earthy green, providing visual consistency and brand recall.

This identity balances personal meaning with commercial clarity making it ideal for packaging, signage, website, and future product lines.