Designing a Monogram That Stands Tall in Every Space
Jadhav Construction's old identity featured a roof and initials, but lacked cohesion and modern appeal. As the company scaled into large infrastructure and power projects, it needed a visual identity that could carry its weight literally and figuratively.
We reimagined the identity from the ground up, designing a monogram that fuses 'J' and 'C' into a bold, geometric structure. The angular form resembles a high-rise or an engineered form a perfect metaphor for stability, growth, and progress. The green and navy palette brings meaning: green for sustainability and construction, navy for trust, precision, and corporate strength. The result? A versatile, modern identity that builds recognition whether it's stamped on a blueprint or towering above on-site branding