From Logo to 24 Distinct Masala Packs, We Delivered it All
Morfoods is a Navi Mumbai-based ready-to-cook food brand offering spice mixes and chutneys under the tagline "Swad Ghar Jaisa" (Taste Like Home). The brand needed packaging and branding that felt authentic and homely, while still standing out with a modern, appetizing look on retail shelves and online listings.
Exsitement worked on Morfoods' visual identity to reflect the brand's core promise — quick, natural, home-style cooking — using warm colors and clean product photography-friendly layouts across their range of ready spice mixes and chutneys.
Morfoods now has a consistent, appetizing brand identity across its product range, supporting both their retail presence and their online store.
We developed the entire branding system for Morfoods, starting with their bold, clean logo and extending into the packaging design for 24 ready spice mixes. Each design was tailored to match the individual spice mix's flavour personality while aligning with the overarching brand identity of freshness and health.
Minimalist Indian theme layouts, rich food imagery, and smart colour coding help each pack stand out and aid quick decision-making for customers. The visual consistency across all packs reinforces brand trust while allowing each product to shine individually.
