Simplifying technical depth into a strong, usable design language.
PES needed a modern identity that aligned with its technical expertise and sustainability-led vision. The old logo was detailed and gradient-heavy limiting its scalability and impact across digital and industrial formats.
We created a sharp, minimalist identity centered around a custom "P + E + S" monogram. The top forms an "E," the bottom a "P," and together they shape a stylized "S" in the negative space a smart nod to PES and the concept of continuous water flow. The monogram also evokes engineered pipelines and channel systems, connecting directly to the brand's work in water and wastewater treatment. The final identity balances environmental clarity with industrial precision scalable across print, digital and engineering-grade assets.