For Pure Plated, we created a sleek, health-forward identity right from the logo to packaging design for 18 snack variants including Soya Cups, Chickpea Puffs, and Potato Sticks. The visual language is clean, youthful and modern, catering to today's wellness-driven snackers.

Every pack was designed to reflect product benefits like "low fat" or "protein-rich" while maintaining strong visual appeal with vibrant colours and structured layouts. This project showcases how smart packaging, anchored in cohesive branding, can turn snacks into lifestyle choices.